Each Sunday, the PTDC publishes a list of the top fitness content from around the web in four different categories: Articles, Videos, Social Media Posts, and Podcasts.
Want to put great fitness content on our radar? Post on Facebook and include #PTDCBestSubmission.
Best Content of the Week
Being a personal trainer is about so much more than writing workouts and correcting form. We also have to learn how to get attention at a moment when we see so many competitors trying to make it by faking. That’s what PTDC founder Jonathan Goodman tackles in this week’s top article.
We also have two distinct takes on weight loss: a scalding takedown of the diet-industrial industry, and a deep dive into the research on weight-loss maintenance. It’s not the kind of information your clients want to hear, but it can help them avoid unrealistic expectations.
— Esther Avant
Best Article
How to Fake Success in Online Fitness in Three E-Z Steps for $317 in Just Seven Days — Jonathan Goodman, the PTDC
Technology makes it too easy to fake success. With a few clicks, Photoshop can inflate your biceps and turn your skin blemish-free. With a few bucks, you can buy fake endorsements from fake clients. And for a few dollars more, you can buy your way into a high-profile article that names you one of the best at what you do. PTDC founder Jonathan Goodman shows how easy it is to fake success online, and how you can stand out in a crowded marketplace without faking anything.
— Shane McLean
Best Video
15 Squat Mistakes and How to Fix Them — Mike Israetel and Charly Joung, Renaissance Periodization
We all know the squat isn’t easy to master. Very few clients get it right without a lot of coaching. That’s why some of the PTDC’s most popular articles focus on finding the right squat stance for each client. This 25-minute video covers 15 common mistakes, with coaching tips to correct them.
— Esther Avant
Best Social Media Post
View this post on Instagram
A post shared by Shana Minei Spence,MS,RDN,CDN (@thenutritiontea) on
Posted by Shana Minei Spence on Thursday, September 17, 2020
After months of isolation and inactivity, your clients are understandably vulnerable to marketing pitches about losing weight and getting back in shape. Shana Minei Spence, RD, says it long past time to get those messages out of our heads. Or, as she puts it, if we’re going to let the multi-billion-dollar weight-loss industry live in our heads, we should at least charge them rent.
— Christina Abbey
Best Podcast
Do Diets Even Work in the Long Term? — Danny Lennon with guest Alan Flanagan, Sigma Nutrition
Danny Lennon and Alan Flanagan unpack the vast (and somewhat disheartening) research of long-term weight-loss maintenance. They cover a lot of ground in this episode: study design and limitations, the impact of monitoring, whether certain diets are better than others, if rate of loss has an impact, and how coaches can apply the literature.
— Mike Howard
More Great Fitness Content
[Article] Five Signs Your Fitness Obsession Is Killing Your Happiness — Samantha Kellgren, Simply Well Coaching
[Article] Self-Sabotage: No One Is Coming to Save You — George Kalantzis, tonygentilcore.com
[Video] Copywriting for Online Personal Trainers — Johnny Watson and Yusef Smith with guest John Romaniello
[Podcast] A Successful Failure — Katy Milkman with guests Cass Sunstein, Kirabo Jackson, and Andrew Chaikin
Tired of training clients at 5 a.m.?
We all have to pay our dues. For many fitness pros, that means training clients or teaching classes or opening your gym long before the sun comes up.
But if you’ve been paying those dues for years on end, maybe it’s time for a change. Time to try something different. Time to consider another way to make a living while still doing what you love.
That’s why we created the Online Trainer Academy.
Since 2016, we’ve helped thousands of personal trainers, nutrition coaches, and gym owners—serious, passionate fitness professionals like you—launch online training businesses.
They all have one thing in common: What they were doing before wasn’t working for them.
They needed a change, and their Online Trainer Academy Level 1 Certification gave them the knowledge and skills to make it happen.
Already training clients online? If you make more than $1,000 a month from online coaching, and looking for a more scalable business model, you may be a better fit for the Online Trainer Academy Level 2.
Or maybe you want help getting your own fitness back on track? If so, we can help. Click here to learn more about Online Trainer Coaching—the world’s first online training program specifically designed for fitness and nutrition professionals.
The AuthorDani Singer is a nationally certified personal trainer and nutrition coach based in Baltimore, Maryland. As CEO & Director of Fit2Go Personal Training, he specializes in helping busy professionals make fitness practical. Dani also serves as a fitness expert for national publications such as Reader’s Digest, Muscle & Fitness, and SHAPE Magazine. Keep up with Dani and his team on Facebook and the Fit2Go website. Esther Avant is a certified personal trainer, nutrition coach, mom, and military wife who coaches women online. As the owner of Esther Avant Wellness Coaching and founder of the Gone For Good weight loss program, she specializes in helping do-it-all women lose weight and keep it off by making exercise and nutrition fit their lifestyles, not the other way around. You can find her at www.estheravant.com, on Instagram, and on Facebook. |