(OTP#42): The Procrastination Behaviors That Stall Your Business

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The Episode: The Procrastination Behaviors That Stall Your Business

Jerry believes that spending $10,000 on a landing page and watching three hours of “How to Squat” videos will grow his business. Don’t be Jerry. On this new episode, the team attacks the many forms of procrastination that keep your business from growing. They discuss the influence of evolutionary biology in modern society, how to sort through the overwhelming number of “experts,” and why sexy growth in your business requires doing a lot of unsexy things.

In This Episode

• Amber breaks down the most common forms of procrastination for trainers [17:46]
• It’s too easy today to present yourself as an expert, and too hard to figure out who’s legitimate [19:54]
• Why you need to check yourself [22:45]
• What it looks like to make genuine progress [26:40]
• Fancy shoes and “How to Squat” videos won’t cut it [31:50]
• Ren’s cruelty teaches us how people procrastinate in ways that feel productive [32:18]
• What’s the secret to being productive? [35:39]
• Amber explains how to stop procrastinating [39:37]
• Jonathan illustrates the relationship between delayed and instant gratification [41:24]
• How biology and modern society influence our behaviors [46:00]

“Anything worth having is going to take you longer and be more difficult to attain than you ever could imagine. That’s why it’s worth having.” – Jonathan Goodman

Check Yo’self

Before you rap on others about their habits, look at your own. Self-awareness is key to growing your business. Are you focused on how good you and your business look, or how well it operates? Yes, a sexy website and fancy workout clothes have their place, but they don’t replace the unsexy grunt work that makes or breaks your business.

You Don’t Want the Fanciest Equipment

You know how some people will spend days, weeks, or even months searching for the perfect running shoes before going out for their first run? It’s a trick the mind plays on us to delay doing the hard thing—running—with something that feels productive but actually isn’t. Just because it’s natural doesn’t mean you have to give in to it. Tell yourself the worst action is no action at all, and get something done.

The Second Marshmallow

The importance of delayed gratification is clear: Those who delay rewards and play the long game are more likely to succeed in life. However, as human beings, we crave small rewards as an incentive to continue, and there’s nothing wrong with that. Instead of fighting it, look for ways to give yourself small rewards for your work. You’ll avoid burnout, and over time get more work done than you thought possible.

Ready to scale up your online fitness business?

Apply for OTA 2 here: www.thePTDC.com/OTA2

Sponsors

This episode is brought to you by PT Distinction, the cutting-edge software designed purely for online coaches, to help them save time, expand their reach, and get back to doing what they do best—helping clients get amazing results.

As an added bonus for our listeners, get a full 60-DAY FREE TRIAL to test-drive PT Distinction. Start today at OnlineTrainer.com/ptd

This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

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