Jan132021
Uncategorised(otp#37)-how-to-use-organic-reach-in-facebook-groups-to-get-new-clients

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The Episode: How to Use Organic Reach in Facebook Groups to Get New Clients

Today’s lesson: Don’t shave or go outside, because then you’ll have more energy to host a podcast. And nothing good can come from that. With that out of the way, the gang answers a listener’s question about how to acquire new clients via Facebook groups. The advice is as simple as you’d expect: 1. Friends and family are valuable. 2. Be a human. Focus your energy on quality engagement. Unless that engagement is with seagulls. In that case, just stay home. It’s not worth it.

In This Episode

  • Jonathan’s painfully simple advice [10:27]
  • The importance of friends and family [12:31]
  • Ren’s equally simple advice about finding people [17:07]
  • Carolina’s thoughts on “follow for a follow” and how to be a human [25:23]
  • The wrong way to interact with people [27:03]
  • How to navigate groups and engage with others [36:11]
  • Abundance vs. quality [42:38]

“I want qualified, knowledgeable, compassionate people canvassing the internet because we’re far too quiet and the tea-tox people are far too loud. I’d like to raise the standard of the industry.” – Ren Jones

Be a Human

This advice sounds painfully simple, but it’s crucial to your success online: Talk with people online like you would in real life. Be yourself and find mutual interests. Done.

Follow for an Unfollow?

Think about how many times someone has tried to do a “follow for a follow” with you. Remember how annoying it is, and never do it to someone else. Focus on building real relationships that will last for years.

You Have a Lot of Competitors. But Most of Them Suck.

People often feel discouraged from pursuing their dreams because of the abundance of competition in their field. While the internet is overflowing with fitness trainers, most of them don’t know what they’re talking about. Producing quality content is the best way to break through the noise and reach an audience.

Ready to scale up your online fitness business?

Apply for OTA 2 here: www.thePTDC.com/OTA2

Sponsors

This episode is brought to you by PT Distinction, the cutting-edge software designed purely for online coaches, to help them save time, expand their reach, and get back to doing what they do best—helping clients get amazing results.

As an added bonus for our listeners, get a full 60-DAY FREE TRIAL to test-drive PT Distinction. Start today at OnlineTrainer.com/ptd

This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

Start today for just $87/month at OnlineTrainer.com/Academy

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The Author

Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy. Originally from Toronto, Jon and his wife Alison spend their winters traveling the world with their baby boy, Calvin.